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Professor Iman Paul, Assistant Professor of Marketing, was recently featured in WalletHub’s article about .  In high density states like NJ, it is challenging to find cheap car in Insurance. However, with a potential cost differential of over $1,000, it is worth the effort to compare rates.

In the crowded marketplace of car insurance, Professor Iman discussed how car insurance companies often employ celebrity endorsers to create a more trustworthy and credible image to consumers. He also highlighted the challenges car insurance companies have in aligning marketing their product with consumer expectations given that consumers view this as a “necessary evil”.