{"id":2178,"date":"2023-03-02T10:50:38","date_gmt":"2023-03-02T15:50:38","guid":{"rendered":"https:\/\/www.montclair.edu\/business\/?p=2178"},"modified":"2023-03-02T11:04:02","modified_gmt":"2023-03-02T16:04:02","slug":"why-is-amazon-pausing-its-amazon-fresh-expansion","status":"publish","type":"post","link":"https:\/\/www.montclair.edu\/business\/2023\/03\/02\/why-is-amazon-pausing-its-amazon-fresh-expansion\/","title":{"rendered":"Why is Amazon pausing its Amazon Fresh expansion?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Feliciano School of Business professor, Dr. Archana Kumar from the Department of Marketing recently spoke to the Asbury Park Press about Amazon pausing its Amazon Fresh expansion, focusing on why they may have made this decision, why the stores have fallen short and what makes grocery so tough for a company like Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Although Amazon has opened a few dozen stores across the country so far, they have decided to pause the rollout of the remaining planned store openings; Amazon is experimenting\u00a0 with the best format that appeals to customers and differentiates the stores in this competitive environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Given the very thin profit margins in the grocery sector, Dr. Kumar noted it is difficult to survive without \u201ca strong competitive advantage.\u201d\u00a0 \u201cUnless you have a very unique selling proposition, it is very difficult to get a foothold.\u201d\u00a0 She emphasized that the skip-the-line checkout technology may not be \u201ca sustainable competitive advantage.\u201d People will be curious to try it out but that is not enough to have them come back.\u00a0 Kumar said, \u201cPeople when they go to grocery stores, they like that social interaction,\u201d such as talking to a grocery clerk. She pointed out the success of Aldi which offers low price and no-frills shopping experience. Aldi\u2019s success indicates that \u201cthere is room for new grocery stores but <\/span><span style=\"font-weight: 400\">you need to have a strong competitive advantage,&#8221; Kumar said.<\/span><\/p>\n<p>To read more (subscriber-only)<br \/>\n<a href=\"https:\/\/www.app.com\/restricted\/?return=https%3A%2F%2Fwww.app.com%2Fstory%2Fmoney%2Fbusiness%2Fmain-street%2Fwhats-going-there%2F2023%2F02%2F15%2Fnj-amazon-fresh-supermarkets-unopened-as-retail-giant-ponders-future%2F69863788007%2F\">https:\/\/www.app.com\/story\/money\/business\/main-street\/whats-going-there\/2023\/02\/15\/nj-amazon-fresh-supermarkets-unopened-as-retail-giant-ponders-future\/69863788007\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feliciano School of Business professor, Dr. Archana Kumar from the Department of Marketing recently spoke to the Asbury Park Press about Amazon pausing its Amazon Fresh expansion, focusing on why they may have made this decision, why the stores have fallen short and what makes grocery so tough for a company like Amazon. Although Amazon [&hellip;]<\/p>\n","protected":false},"author":359,"featured_media":2181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,10],"tags":[],"class_list":["post-2178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feliciano-school-of-business","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts\/2178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/users\/359"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/comments?post=2178"}],"version-history":[{"count":2,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts\/2178\/revisions"}],"predecessor-version":[{"id":2182,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts\/2178\/revisions\/2182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/media\/2181"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/media?parent=2178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/categories?post=2178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/tags?post=2178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}