The Canons of Rhetoric<\/a> (Gideon O. Burton, Brigham Young University) Elements of Rhetorical Situations<\/strong><\/a> (Purdue OWL) Rhetorical Awareness and User-Centered Design<\/strong><\/a> (Purdue OWL) Rhetorical Situations<\/strong><\/a> (Purdue OWL) Scholarly Definitions of Rhetoric<\/strong><\/a> (American Rhetoric) What is rhetoric<\/em>?<\/strong><\/a> (Gideon O. Burton, Brigham Young University) Aristotle\u2019s Rhetorical Situation<\/strong><\/a> (Purdue OWL) Ethos, Pathos, Logos: The Rhetorical Triangle<\/strong><\/a> (Oklahoma City Community College Writing Center) (PDF) Rogerian Argument<\/strong><\/a> (Joseph M. Moxley, Writing Commons) The Toulmin Method<\/strong><\/a> (Writing@CSU) What is Rogerian Argument?<\/strong><\/a> (Writing@CSU) Audience Analysis Overview<\/a> (Purdue OWL) Basic Questions for Rhetorical Analysis<\/a> (Silva Rhetoricae, Brigham Young University) The Canons of Rhetoric<\/a> (Silva Rhetoricae, Brigham Young University) Doing a Rhetorical Analysis of a Text<\/a> (Kate Kiefer, Writing@CSU) Rhetorical Analysis<\/a> (Texas A&M University Writing Center) Visual Rhetoric<\/a> (Purdue OWL) Designing an Effective PowerPoint Presentation: Quick Guide<\/a> (Purdue OWL) Organizing Your Argument<\/strong><\/a> (Purdue OWL) Using Rhetorical Strategies for Persuasion<\/a> (Purdue OWL) Visual Rhetoric: Overview<\/strong><\/a> (Purdue OWL)
\nThis website has an extensive collection of resources, from definitions of rhetorical terms to examples of rhetorical analyses to timelines of key rhetoricians and their work.<\/p>\n
\nAn introduction to the five central elements of a rhetorical situation: the text, the author, the audience, the purpose(s) and the setting.<\/p>\n
\n\u201cThis section outlines the concepts of rhetorical awareness and user-centered design, provides examples of these ideas, and it contains a glossary of terms.\u201d<\/p>\n
\n\u201cUnderstanding and being able to analyze rhetorical situations can help contribute to strong, audience-focused, and organized writing. The PowerPoint presentation in the Media box above is suitable for any classroom and any writing task. The resource below explains in more detail how to analyze rhetorical situations.\u201d<\/p>\n
\nDefinitions of \u201crhetoric\u201d by rhetoricians and writing scholars from various time periods.<\/p>\n
\nA brief overview of rhetoric\u2019s definition and origin.<\/p>\nPOPULAR RHETORICAL MODELS<\/h2>\n
\n\u201cMany people have heard of the rhetorical concepts of logos<\/em>, ethos<\/em>, and pathos<\/em> even if they do not necessarily know what they fully mean. These three terms, along with kairos<\/em> and telos<\/em>, were used by Aristotle to help explain how rhetoric functions. In ancient Greece, these terms corresponded with basic components that all rhetorical situations have.\u201d This resource provides definitions of these key terms.<\/p>\n
\nA one-page handout that explains Aristotle\u2019s rhetorical triangle with definitions, key questions, and examples.<\/p>\n
\nA very extensive guide to the Rogerian Argument that emphasizes its practical uses in resolving disputes.<\/p>\n
\n\u201cWhen learning written argument, it is always helpful to observe how others argue effectively or ineffectively. The Toulmin method, based on the work of philosopher Stephen Toulmin, is one way of analyzing a text that we read, with an eye toward responding to that particular argument (as in a writing assignment that asks us to respond) and, ultimately, toward analyzing and improving the arguments we ourselves make.\u201d This page provides an in-depth explanation of the Toulmin Method through these subsections:<\/p>\n
\nAn introduction to Rogerian Arguments with a simple breakdown of how these arguments are often structured.<\/p>\nCONDUCTING RHETORICAL ANALYSES<\/h2>\n
\n\u201cIn order to compose persuasive, user-centered communication, you should gather as much information as possible about the people reading your document. Your audience may consist of people who may have differing needs and expectations. In other words, you may have a complex audience in all the stages of your document’s lifecycle\u2014the development stage, the reading stage, and the action stage.\u201d Each of these stages is outlined on this page.<\/p>\n
\nA list of questions to ask yourself when you\u2019re conducting a rhetorical analysis.<\/p>\n
\nIf you click on \u201cCanons of Rhetoric\u201d in the left-hand column, you\u2019ll see the five canons\u2014invention, arrangement, style, memory, and delivery\u2014hyperlinked. Click on these to learn more about them and to read sample rhetorical analyses bearing these canons in mind.<\/p>\n
\nThis site outlines five of Lloyd Bitzer\u2019s rhetorical elements that can assist readers in analyzing an argument essay.<\/p>\n
\nIncludes definitions of rhetoric, artistic\/inartistic proofs, and appeals. It also includes tips for prewriting and drafting a rhetorical analysis.<\/p>\n
\n\u201cThis resource covers how to write a rhetorical analysis essay of primarily visual texts with a focus on demonstrating the author\u2019s understanding of the rhetorical situation and design principles.\u201d<\/p>\n\n
\nExplains the definition and goals of conducting a rhetorical analysis of a visual text.<\/li>\n
\nA brief guide to analyzing visual texts based upon audience, purpose and context.<\/li>\n
\n\u201cThere is no one, perfect way to organize a rhetorical analysis essay. In fact, writers should always be a bit leery of plug-in formulas that offer a perfect essay format. Remember, organization itself is not the enemy, only organization without considering the specific demands of your particular writing task. That said, here are some general tips for plotting out the overall form of your essay.\u201d<\/li>\n<\/ul>\nCONSIDERING RHETORIC IN YOUR WRITING AND DESIGN<\/h2>\n
\n\u201cThis presentation is designed to quickly introduce you into the world of PowerPoint creation. It covers concepts of visual rhetoric, design, and good presentation skills.\u201d<\/p>\n
\nThis resource presents one way to organize your argument, using the Toulmin Method, with an explanation of the format and an example.<\/p>\n
\nDefinitions and examples of logos, logical fallacies, pathos, and ethos. The logical fallacies section is divided into a number of subsections based on the type of fallacy.<\/p>\n
\n\u201cThis section of the OWL discusses the use of rhetorical theory and rhetoric as it relates to visuals and design.\u201d<\/p>\n\n