{"id":986,"date":"2020-11-02T09:52:02","date_gmt":"2020-11-02T14:52:02","guid":{"rendered":"http:\/\/www.montclair.edu\/university-communications\/?page_id=986"},"modified":"2024-10-23T10:52:40","modified_gmt":"2024-10-23T14:52:40","slug":"red-hawk-brand-guide","status":"publish","type":"page","link":"https:\/\/www.montclair.edu\/university-communications\/red-hawk-brand-guide\/","title":{"rendered":"Red Hawk Brand Guide"},"content":{"rendered":"<h2>Use of &#8220;Red Hawk&#8221; and &#8220;Hawk&#8221;<\/h2>\n<p>Our official athletics nickname is the <strong>&#8220;Red Hawks<\/strong>.&#8221; The following are the guidelines for proper use of \u201cRed Hawk\u201d or \u201cHawk\u201d as well as the use of the <a href=\"#RedHawkLogo\">Red Hawk icon<\/a>.<\/p>\n<p><strong>Titles with \u201cRed Hawk\u201d and \u201cHawk\u201d<\/strong><\/p>\n<p>To avoid overuse of Red Hawk and Hawk in the name or title of a program, service, event etc., all such proposed uses must be approved in advance by the Office of University Communications &amp; Marketing. The approximately 40 uses as of October 2020 are allowed to continue. Any future use must be requested in writing in advance and include a justification.<\/p>\n<p><strong>Writing &#8220;Red Hawk\u201d<\/strong><\/p>\n<ul>\n<li>\u201cRed Hawk\u201d should always be written as two separate words.<\/li>\n<li>\u201cRedhawk\u201d and \u201cRedHawk\u201d are unacceptable.<\/li>\n<li>The \u201cR\u201d in Red and the \u201cH\u201d in Hawk should always be capitalized<\/li>\n<\/ul>\n<h2 id=\"RedHawkLogo\">Red Hawk Icon for Student Clubs and Organizations<\/h2>\n<p>The Red Hawk icon captures the pride and excitement that our students have for their Montclair State clubs.The Red Hawk icon may be used alone or with your club name positioned underneath. Allow for 3\/16\u201d of space on all sides of the image.<\/p>\n<div class=\"prpl-row\"><div class=\"prpl-column one-half\">\n<figure class=\"responsive-image-holder wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"360\" src=\"https:\/\/www.montclair.edu\/university-communications\/wp-content\/uploads\/sites\/144\/2020\/10\/hawk-logo-color.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure>\n<\/div><div class=\"prpl-column one-half\">\n<figure class=\"responsive-image-holder wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"360\" src=\"https:\/\/www.montclair.edu\/university-communications\/wp-content\/uploads\/sites\/144\/2020\/10\/hawk-logo-gray.svg\" class=\"attachment-full size-full\" alt=\"athletics hawk gray\" \/><\/figure>\n<\/div><\/div><br \/>\n<div class=\"prpl-row\"><div class=\"prpl-column one-half\"><span class=\"prpl-button full-width\"><a href=\"http:\/\/www.montclair.edu\/university-communications\/brand-guidelines\/downloads\/\">Download Red Hawk Icons<\/a><\/span><\/div><\/div>\n<h2>Red Hawk Athletics Logo<\/h2>\n<p>The Red Hawk Athletics logo is a strong symbol of University pride and excitement for our athletic teams. Its reach extends beyond Montclair State\u2019s campus and community and enhances our Red Hawk brand.<\/p>\n<p>The Montclair State Red Hawk athletic logo and its sub-brands are for the exclusive use by our intercollegiate teams. The logo is not to be used to represent the University\u2019s administrative, academic programs or clubs and organizations.<\/p>\n<figure class=\"responsive-image-holder wp-caption alignnone\"><img decoding=\"async\" class=\"mlt-responsive-image\" data-original-image=\"\/university-communications\/wp-content\/uploads\/sites\/144\/2023\/08\/2023-08-10_athletics-logos-combined.jpg\" src=\"\/responsive-media\/cache\/university-communications\/wp-content\/uploads\/sites\/144\/2023\/08\/2023-08-10_athletics-logos-combined.jpg.0.1x.generic.jpg\" alt=\"both the head-only and full-body hawk logos with type\"\/><\/figure>\n<h2>Rocky the Red Hawk<\/h2>\n<div class=\"prpl-row\"><div class=\"prpl-column one-half\">\n<figure class=\"responsive-image-holder wp-caption alignnone\"><img decoding=\"async\" class=\"mlt-responsive-image\" data-original-image=\"\/university-communications\/wp-content\/uploads\/sites\/144\/2024\/10\/061024_02695_Rocky_Reveal-LAROSA.jpg\" src=\"\/responsive-media\/cache\/university-communications\/wp-content\/uploads\/sites\/144\/2024\/10\/061024_02695_Rocky_Reveal-LAROSA.jpg.0.1x.generic.jpg\" alt=\"Rocky in front of the Red Hawk statue.\"\/><\/figure>\n<div class=\"prpl-row\"><\/div>\n<\/div><div class=\"prpl-column one-half\">\n<p>Rocky the Red Hawk is separate from the Red Hawk Athletics logo and is managed by the Office of Student Communications. Please see their information about how to use Rocky in your communications appropriately.<\/p>\n<div class=\"prpl-column one-half\"><\/div><span class=\"prpl-button full-width\"><a href=\"https:\/\/www.montclair.edu\/student-services\/student-communications\/rocky\/rocky-the-red-hawk-usage\/\">Rocky the Red Hawk Brand Guide<\/a><\/span><br \/>\n<\/div><\/div>\n<p><em>Last Modified: Wednesday, October 23, 2024 10:52 am<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use of &#8220;Red Hawk&#8221; and &#8220;Hawk&#8221; Our official athletics nickname is the &#8220;Red Hawks.&#8221; The following are the guidelines for proper use of \u201cRed Hawk\u201d or \u201cHawk\u201d as well as the use of the Red Hawk icon. Titles with \u201cRed Hawk\u201d and \u201cHawk\u201d To avoid overuse of Red Hawk and Hawk in the name or [&hellip;]<\/p>\n","protected":false},"author":216,"featured_media":3320,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-986","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/university-communications\/wp-json\/wp\/v2\/pages\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/university-communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.montclair.edu\/university-communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/university-communications\/wp-json\/wp\/v2\/users\/216"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/university-communications\/wp-json\/wp\/v2\/comments?post=986"}],"version-history":[{"count":40,"href":"https:\/\/www.montclair.edu\/university-communications\/wp-json\/wp\/v2\/pages\/986\/revisions"}],"predecessor-version":[{"id":3388,"href":"https:\/\/www.montclair.edu\/university-communications\/wp-json\/wp\/v2\/pages\/986\/revisions\/3388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/university-communications\/wp-json\/wp\/v2\/media\/3320"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/university-communications\/wp-json\/wp\/v2\/media?parent=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}